Keepmoat Homes have recently abandoned their “Promise.Delivered.” slogan. Perhaps they felt our take on their slogan was hard to compete with and much more accurate than their own.

Their new slogan is now “Spacious Modern Yours”, not quite as snappy as the old one but no one has taken the piss out of it yet. It is still not accurate of the service you will get from Keepmoat as it implies they will sell you house not lead you up the garden path.

Also the “Our values” page as changed on their website, see original and our comments here: http://www.mykeepmoathell.co.uk/more/about-keepmoat/ . They have banished the words “truthful and honest” from their page. I would have preferred they use words like dishonest, shifty and underhanded to describe themselves but I can’t see adjectives like that being suggested by their PR department.